ANSWERS
What is a sales pipeline?
A sales pipeline is a visual representation of opportunities organized by stage, from new lead to closed deal.

WHAT IT ISA sales pipeline is a visual representation of opportunities organized by stage, from new lead to closed deal. It shows how many deals are in progress, their value and what needs attention. Upward's pipeline stages are customizable and can target email campaigns directly.
How it works
Each opportunity sits in a stage that reflects progress. Moving deals between stages makes bottlenecks visible and supports forecasting.
Example
A team sees six deals stuck in 'Proposal' for more than two weeks and schedules follow-ups for each.
How Upward addresses it
Upward's pipeline stages are customizable and can target email campaigns directly.
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