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EMAIL THAT KNOWS YOUR AUDIENCE

CRM-Powered Email Marketing That Knows Your Audience

Stop exporting lists. Build Dynamic Audiences from live CRM data and follow up with the exact leads and contacts who opened and clicked.

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Example newsletter builder with Dynamic Audience filters, radius map and per-person open and click rates
WHAT IT ISUpward email marketing sends newsletters and campaigns to Dynamic Audiences built from live CRM data. Filter leads, contacts and companies by labels, lead source, pipeline stage, deal value, dates, location or radius around an address, then track opens and clicks per person so follow-up continues in the same system.

How it works

Choose sources

Leads, contacts, companies or any combination.

Filter live data

Labels, source, stage, status, deal value, dates, country, state, city or radius.

Create with Vutesa

Draft the newsletter with AI assistance and your branding.

Send & follow up

See who opened and clicked, then act in the CRM.

What's included

Dynamic Audiences

Audiences update as your CRM changes.

Geo-radius targeting

Reach people within a set distance of an event or address.

Pipeline targeting

Send to specific stages or deal-value ranges.

Person-level analytics

Know which leads opened and clicked, not just totals.

Deliverability tracking

Delivered, bounces, unsubscribes, complaints and failures.

Your own inbox

Send from connected personal email accounts where enabled.

Explore Email Marketing

Newsletters

Branded newsletters written with Vutesa and sent to live CRM audiences.

Email Segmentation

Segment by any CRM field: labels, source, stage, status, deal value, dates and geography.

CRM Email Marketing

Email marketing that lives inside your CRM, so every open and click updates the record.

Geo-Targeted Email

Reach leads and contacts by country, state, city or radius around an address.

Email Campaigns

Plan, create, send and measure campaigns connected to your pipeline.

Email Analytics

Sent, delivered, opens, unique opens, clicks, bounces, unsubscribes and complaints — per person.

Frequently asked questions

Can I send newsletters by pipeline stage?

Yes. Pipeline stage is one of the Dynamic Audience filters.

Can I target contacts near an event?

Yes. Radius filtering selects leads and contacts within a distance of any address.

Related

Dynamic Audiences

A static list is a snapshot of who someone was. A Dynamic Audience reflects who they are and what they're doing right now.

Geo-Targeted Email

Reach leads and contacts by country, state, city or radius around an address.

Upward vs Mailchimp

Mailchimp is email marketing with audiences. Upward builds audiences directly from live CRM data.

Upward vs Constant Contact

Constant Contact is small-business email marketing. Upward adds live CRM audiences and team replication.

Ready to turn every conversation into growth?

Start free, then replicate your system across your whole team.

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