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How does geo-targeted email marketing work?
Geo-targeted email marketing selects recipients by location — country, state, city or distance from an address — so messages are relevant locally.
WHAT IT ISGeo-targeted email marketing selects recipients by location — country, state, city or distance from an address — so messages are relevant locally. In Upward, you can build a Dynamic Audience of leads and contacts within a radius of an event venue and send them an invitation.
How it works
Recipients are filtered by stored address fields or by distance from a point on the map, then the campaign sends only to that subset.
Example
Invite only contacts within 30 miles of a hotel to an in-person seminar.
How Upward addresses it
In Upward, you can build a Dynamic Audience of leads and contacts within a radius of an event venue and send them an invitation.
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